Bissett Insider

Research from Bissett professors Leah Hamilton and Mohammed El Hazzourri featured in national media outlets

Leah Hamilton and Mohammed El Hazzouri presented their research on public health advertising targeting ethnic minorities at the Lightning Talk during MRU research days. They were also interviewed by The Star Calgary (and Toronto Star) to talk about their research findings.

Read The Star Calgary article here.

Mohammed’s paper, titled Ethnic minority consumers reactions to advertisements featuring members of other minority groups, can be read here.