Bissett School of Business would like to congratulate our own, Mohammed El Hazzourri for his most recent publication in the International Journal of Research in Marketing, entitled Ethnic minority consumers’ reactions to advertisements featuring members of other minority groups.

Identifying a “largely overlooked” area of research , Mohammed and his fellow researchers wanted to study how ethnic minorities respond to advertisements featuring other ethnic minority groups.

Mohammed’s research has recently been featured in media outlets such as The Conversation and the National Post.