Associate Professor Mohammed El Hazzouri and colleagues( Kelly J. Main, Lisa Sinclair) published a paper in the Journal of Advertising titled: “Out of the Closet: When Moral Identity and Protestant Work Ethic Improve Attitudes toward Advertising Featuring Same-Sex Couples,”. The research press release was published in The Conversation Canada and The National Post: https://theconversation.com/out-of-the-closet-easing-the-backlash-against-same-sex-couples-in-advertising-110740