Bissett Insider

Bissett School of Business Professor, Patti Derbyshire contributes to CTV News on City of Calgary’s new slogan

Bissett’s own Patti Derbyshire, Chair of Entrepreneurship, Marketing, & Social Innovation recently discussed the City of Calgary’s re-branding with the use of their new slogan: “Calgary, be part of the energy”.

Patti advised CTV news that while” the old slogan was declarative, the new slogan is promising in that it invites people to identify the kinds of energy they want to bring to the city”.

To see the news clip in its entirety, please follow the link: