Congratulations to Associate Professors Mohammed El Hazzouri and Leah Hamilton for having their paper published in the Journal of Public Policy and Marketing, titled: “Why Us?! How Members of Minority Groups React to Public Health Advertisements Featuring Their Own Group”. The research press release was published in The Conversation Canada and several other venues.
Abstract: This research investigates how members of minority groups respond to public health advertising that features models who belong to their own group. Results of three experiments show that ethnic minority individuals report lower intentions to take the advice solicited by widely distributed public health advertisements when the advertisements feature models who belong to their own ethnic group (as opposed to white models). This effect is driven by the fact that, for ethnic minorities, featuring one’s own ethnic group in public health advertising creates perceptions of being negatively stereotyped by the advertisers. This outcome is pronounced for those with average and high stigma consciousness. These effects were generalized in a fourth experiment in which participants with obesity reacted negatively to public health advertising featuring obese models. Public health advertising featuring minorities does not generate this backlash effect when the advertising appears in community-based publications mostly read by the featured group.
Additionally, Mohammed El Hazzouri and colleagues (Kelley Main and Donya Shabgard) published a paper in the Journal of Business Research titled: “Reminders of the sun affect men’s preferences for luxury products”.
Associate Professor Mohammed El Hazzouri and colleagues( Kelly J. Main, Lisa Sinclair) published a paper in the Journal of Advertising titled: “Out of the Closet: When Moral Identity and Protestant Work Ethic Improve Attitudes toward Advertising Featuring Same-Sex Couples,”. The research press release was published in The Conversation Canada and The National Post: https://theconversation.com/out-of-the-closet-easing-the-backlash-against-same-sex-couples-in-advertising-110740
Patti Derbyshire, Chair of Entrepreneurship, Marketing and Non-profit Studies was recently profiled in an article in Maclean’s Magazine by Rosemary Counter. The article titled, New breed of entrepreneurial profs teaches students to learn by doing, is a look into the growth of entrepreneur curricula across campuses and those who teach it.
“We must be able to speak truth to the subject matter with some kind of experience,” says Derbyshire, now the CEO of Torch Motorcycles, a community of women riders who call themselves “moto-enthusiasts.” Their goal: To collect the data needed to design and manufacture the perfect bike for women. Watching the entrepreneurial spirit in action might be the best way for students to learn it—or even catch it. “We’re called serial entrepreneurs for a reason,” says Derbyshire. “We can’t help it.”
Famous for his story-telling through song, Paul Brandt is lending his expertise and time to the faculty, students and the community at large, by becoming the “Story-teller-in-residence” at Mount Royal University.
“We couldn’t be happier to have such a talented storyteller, as well as humanitarian, on board.” – Valerie Kinnear, Dean, Bissett School of Business
As an alumnus, and successful artist, Paul will help bring awareness to a variety of issues including that of missing and murdered indigenous women and human trafficking. Working closely with senior marketing students, an awareness campaign, W at MRU, is ongoing from March 21 through April 7th, beginning with a number of exhibits throughout the university as well as an evening of “talking, screenings and music” on March 30th in the Bella Concert Hall. More information on this campaign and the events can be found at www.mruimpact.com.
The Bissett School of Business welcomes Paul and looks forward to having him in residence for the next two years as he mentors students and continues to provide leadership for a number of student led initiatives.
Related news articles on Paul Brandt’s joining forces with MRU can be found on the following links:
Bissett’s own Patti Derbyshire, Chair of Entrepreneurship, Marketing, & Social Innovation recently discussed the City of Calgary’s re-branding with the use of their new slogan: “Calgary, be part of the energy”.
Patti advised CTV news that while” the old slogan was declarative, the new slogan is promising in that it invites people to identify the kinds of energy they want to bring to the city”.
To see the news clip in its entirety, please follow the link:
Kendra Hart’s paper “Say no more! The liability of strong ties on desire for special experiences”, co-authored with Miranda Goode and Matt Thomson of the Ivey Business School, was accepted at The Journal of Consumer Psychology (JCP). JCP is one of the pinnacle journals in the field of consumer behaviour. It is a FT45 journal – one of the 45 journals used by the Financial Times in compiling their influential Business School research rank. In addition to being a top-tier marketing journal, JCP is also the official journal of the Society for Consumer Psychology, Division 23 of the American Psychological Association, making the journal impactful for scholars in psychology as well as marketing. The paper is tentatively scheduled for publication in January 2016.