Kendra Hart Has Paper Published in Journal of Consumer Psychology
Kendra Hart’s paper “Say no more! The liability of strong ties on desire for special experiences”, co-authored with Miranda Goode and Matt Thomson of the Ivey Business School, was accepted at The Journal of Consumer Psychology (JCP). JCP is one of the pinnacle journals in the field of consumer behaviour. It is a FT45 journal – one of the 45 journals used by the Financial Times in compiling their influential Business School research rank. In addition to being a top-tier marketing journal, JCP is also the official journal of the Society for Consumer Psychology, Division 23 of the American Psychological Association, making the journal impactful for scholars in psychology as well as marketing. The paper is tentatively scheduled for publication in January 2016.
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